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| Best Seller  | e.l.f. Cosmetics Smudge Brush - Vegan and Cruelty-Free Makeup This short curved brush is the perfect shape to expertly smooth in color along the lash line for a smoky look. The dense brushes apply exact color application for extreme intensity to blend colors or smudge lines. Perfect for contouring and enhancing... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Orange Blossom - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused orange lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | go to store |
| Best Seller  | e.l.f. Cosmetics Putty Blush In Bali - Vegan and Cruelty-Free Makeup What it is: A velvety, lightweight, putty-to-powder blush that melts into skin.Why you'll love it:Highly pigmented, creamy blush formula melts into skin for a natural glowLightweight, buildable formulaTransforms from cream to a semi-matte blush with a... ... more | go to store |
 | e.l.f. Cosmetics Pout Clout Lip Plumping Pen In Red My Mind - Vegan and Cruelty-Free Makeup "What it is: A tinted moisturizing red lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.Why you'll love it:A 3-in-1 lip red plumper, gloss, and balm with a cooling tingle Infused with lip-loving... ... more | go to store |
 | e.l.f. Cosmetics SRSLY Satin Lipstick In Cocoa - Vegan and Cruelty-Free Makeup What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... ... more | go to store |
 | e.l.f. Cosmetics Lash It Loud Mascara In Deep Brown - Vegan and Cruelty-Free Makeup What is it? A mega volume mascara that helps your lashes look fuller, bolder and longer than ever.Why we love?Achieve mega volume lashes instantlyVolumizing mascara is formulated with intensely rich pigments for bolder than ever lashesFlexible,... ... more | go to store |
 | e.l.f. Cosmetics Pout Clout Lip Plumping Pen In Plum on Over - Vegan and Cruelty-Free Makeup "What it is: A berry tinted moisturizing lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.Why you'll love it:A 3-in-1 lip plumper, gloss, and balm with a cooling tingle Infused with lip-loving ingredients... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Brow Pencil In Auburn - Vegan and Cruelty-Free Makeup What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.Why you'll love it:Dual-sided, retractable designCreamy, smudge-proof formulaFine tip for extreme accuracySpoolie end for grooming and... ... more | go to store |
 | e.l.f. Cosmetics O FACE Satin Lipstick In Standing Ovation - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich peachy yellow brown color you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula... ... more | go to store |
 | e.l.f. Cosmetics Eyelash & Brow Wand - Vegan and Cruelty-Free Makeup Create the perfect brows and keep lashes full and lush with this Eyelash & Eyebrow Wand. The spoolie brush head helps to define lashes and remove clumps after mascara application. It also aids in brow contouring to create perfectly coiffed, elegantly... ... more | go to store |
 | e.l.f. Cosmetics O FACE Satin Lipstick In Dirty Talk - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich beige pink shade you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula infused with... ... more | go to store |
 | e.l.f. Cosmetics No Budge Precision Eyeliner In Cream - Vegan and Cruelty-Free Makeup What is it: A long-lasting cream eyeliner with an ultra-fine tip to create precise graphic eye looks with big color payoff.Why you'll love it:Long-lasting, smudge-resistant creamy formula.Micro-fine tip ensures precise application.Glides on smoothly... ... more | go to store |
 | e.l.f. Cosmetics Wow Brow Gel In Neutral Brown - Vegan and Cruelty-Free Makeup What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.Why we love:Buildable wax-gel formula with brushGives you full, voluminous-looking browsAvailable in 5 easy-match shadesNatural eyebrows that wow! This... ... more | go to store |
 | e.l.f. Cosmetics Eyeliner Pen In Black - Vegan and Cruelty-Free Makeup This eyeliner pen enhances the lash line with rich color.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. Cosmetics... ... more | go to store |
 | e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup Achieve precise cover up with this on-the-spot Concealer Brush, specifically designed to mask imperfections and cover blemishes for a totally flawless look.All e.l.f. professional makeup brushes have been designed and tested by our professional team... ... more | go to store |
 | e.l.f. Cosmetics Satin Eyeliner Pencil In Black - Vegan and Cruelty-Free Makeup This creamy, pigmented eye pencil glides smoothly along the lash line, leaving behind a beautiful satin finish. The built-in sharpener cap is convenient for creating a precision tip for easy application. e.l.f. Cosmetics Satin Eyeliner Pencil In... ... more | go to store |
 | e.l.f. Cosmetics Complexion Perfection Brush Kit - Vegan and Cruelty-Free Makeup This brush kit was curated by makeup artists to help you create looks step-by-step. This 4-piece face brush kit ogives you all the tools you need for perfectly applied foundation and concealer. This cruelty-free brush kit is made with 100% animal... ... more | go to store |
 | e.l.f. Cosmetics Monochromatic Multi Stick In Glistening Peach - Vegan and Cruelty-Free Makeup What it is: A cream-to-powder, wear-everywhere makeup stick in Glistening Peach that delivers a highly blendable kiss of color to eyes, lips, and cheeks.Why you'll love it:Versatile, multi stick makeup for eyes, lips, and cheeksNon-greasy feeling,... ... more | go to store |
 | e.l.f. Cosmetics Wow Brow Gel In Deep Brown - Vegan and Cruelty-Free Makeup What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.Why we love:Buildable wax-gel formula with brushGives you full, voluminous-looking browsAvailable in 5 easy-match shadesNatural eyebrows that wow! This... ... more | go to store |
 | e.l.f. Cosmetics Blending Eye Brush - Vegan and Cruelty-Free Makeup e.l.f.'s eyeshadow blending brush expertly blends multiple eye shades while softening dramatic edges and fine lines. Using a Blending Eye brush after eyeshadow and liner application creates a natural finish to any eye look. This blender brush can... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Brow Pencil In Neutral Brown - Vegan and Cruelty-Free Makeup What it is: A dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, expertly defined brows.Why you'll love it:Dual-sided, retractable designCreamy, smudge-proof formulaFine tip for extreme accuracySpoolie end for grooming... ... more | go to store |
 | e.l.f. Cosmetics Buffing Foundation Brush - Vegan and Cruelty-Free Makeup Teen Vogue 2018 Acne Award Winner for Best Foundation Applicator!Previously Selfie Ready Foundation BrushWhat is it: A foundation brush that buffs and smooths for a seamless application and soft-focus finish.Why we love:Distributes foundation... ... more | go to store |
 | e.l.f. Cosmetics Expert Liquid Liner In Charcoal - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy... ... more | go to store |
 | e.l.f. Cosmetics Lip Plumping Gloss In Sparkling Rose - Vegan and Cruelty-Free Makeup What is it: A high-shine pinkish rose lip gloss with a pink and gold shimmer that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact... ... more | go to store |
 | e.l.f. Cosmetics Eye Crease Brush - Vegan and Cruelty-Free Makeup Blends and contours in the crease and corners of the eye. This domed bristle brush picks up eye color and sweeps it onto the eyelid to create bold definition. Great for smudging shadow into the lash line for a smoky effect.All e.l.f. professional... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Nude Rose Gold - Vegan and Cruelty-Free Makeup New and improved! Packaging May Vary. What is it: A 10-color, highly pigmented eyeshadow palette in a range of easy-to-wear shimmer and matte nude and rose gold shades.Why you'll love it:10-piece eyeshadow palette featuring shimmery rose gold shades... ... more | go to store |
 | e.l.f. Cosmetics Solid Makeup Brush & Sponge Cleaner - Vegan and Cruelty-Free Makeup This solid makeup brush cleanser deep cleans makeup sponges and brushes helping to remove makeup and dirt. The cleanser includes a travel-friendly case. Enriched with Charcoal to help detoxify, thoroughly clean and help prevent breakouts. e.l.f.... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Fantasy - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | go to store |
 | e.l.f. Cosmetics Ultimate Eyes 5 Piece Brush Collection - Vegan and Cruelty-Free Makeup Create your favorite eye looks with this 5 piece eye brush set.Set Includes:Contour Brush: Synthetic, soft haired brush helps provide extra definition and adds depth close to the lash line and in the corner of the eye. Can be used with wet or dry... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Moody - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | go to store |
 | e.l.f. Cosmetics Precision Liquid Eyeliner - Vegan and Cruelty-Free Makeup The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined and precise lines. Features a tapered brush design to create thin or bold lines for a custom look. Try a winged-eyeliner look and unleash your... ... more | go to store |
 | e.l.f. Cosmetics Wow Brow Gel In Brunette - Vegan and Cruelty-Free Makeup What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.Why we love:Buildable wax-gel formula with brushGives you full, voluminous-looking browsAvailable in 5 easy-match shadesNatural eyebrows that wow! This... ... more | go to store |
 | e.l.f. Cosmetics Flawless Face 6 Piece Brush Collection - Vegan and Cruelty-Free Makeup This 6 piece face brush set will give you everything you need to achieve all your favorite looks.Set Includes:Concealer Brush: Precisely cover and mask imperfections with this concealer brush.Eyeshadow "C" Brush: Expertly applies and blends color... ... more | go to store |
 | e.l.f. Cosmetics Small Eyeshadow Brush - Vegan and Cruelty-Free Makeup Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.All e.l.f.... ... more | go to store |
 | e.l.f. Cosmetics Angled Bronzing Brush - Vegan and Cruelty-Free Makeup This unique three-in-one brush allows for precision application of blush, bronzer, and all other multi-purpose powders. The angled bristles perfectly fit the curves of your cheekbone to expertly define, shape and contour your cheek area. This... ... more | go to store |
 | e.l.f. Cosmetics 11 Piece Brush Collection - Vegan and Cruelty-Free Makeup This complete brush set includes 11 professionally designed makeup brushes for all your makeup needs. Use them at home or on the go! These cruelty-free brushes are made with 100% animal hair-free, synthetic bristles.Brush Set includes:Eyeshadow "C"... ... more | go to store |
 | e.l.f. Cosmetics Crease Brush - Vegan and Cruelty-Free Makeup Applies eyeshadow precisely into the crease of the eyelid for an expertly blended look. The tapered tip is great for contouring to add depth and definition to your eye makeup. This crease brush works great with loose or pressed eyeshadow-wet or dry!... ... more | go to store |
 | e.l.f. Cosmetics Precision Foundation Swirl Brush - Vegan and Cruelty-Free Makeup This Precision Swirl Foundation Brush has a fluid reservoir to swirl and blend liquid foundation smoothly onto the skin. The custom designed triangular handle provides ultimate control while the cruelty-free fiber hairs apply the optimal amount of... ... more | go to store |
 | e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all makeup... ... more | go to store |
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